Richard Rhorer, Vice President and Deputy Publisher
Richard Rhorer joined Simon & Schuster as Vice President and Associate Publisher in 2011. He oversees the marketing of all new S&S titles, as well as the backlist publishing program, and is the chief architect of the imprint’s digital strategy and business development initiatives.
Previously, Richard was Director of Digital Business Development at Macmillan, where he oversaw the website and the start-up unit, Quick and Dirty Tips, a digital media and publishing enterprise featuring a website, podcast series, e-newsletters, mobile apps, books, and audiobooks. More than 100 million Quick and Dirty Tips podcast episodes have been downloaded since 2007.
A native of Lexington, Kentucky, Richard graduated from the University of Kentucky before receiving his MBA in marketing at Indiana University at Bloomington. Upon moving to New York City, he worked first at Bantam Doubleday Dell as a vendor liaison to Waldenbooks and was then hired by Simon & Schuster in 1994 as a National Account Manager for Pocket Books and S&S Audio. After two years, he moved to Penguin Putnam, where he worked on Riverhead and Berkley paperback titles, managed cooperative advertising pools, and developed promotions.
In 1997, Richard joined HarperCollins, where he held a number of marketing-related positions. He created marketing campaigns for a wide range of authors, from Judge Judy to Lisa Scottoline, while also implementing successful backlist promotion campaigns to maximize store placement for top performing titles. For Rayo, the bilingual imprint targeted to Latinos, he orchestrated a Spanish/English launch campaign for which he arranged demographic research, advertising, and author events.
In 2003, Richard moved to Henry Holt & Company, where he was Director of Marketing. In addition to his work on bestsellers by Atul Gawande and Richard North Patterson, he initiated and launched the Holt Paperbacks imprint and executed the launch campaign for The American Empire Project Series of progressive political books. Through inventive online marketing and publicity, the American Empire Project produced a number of influential bestsellers, including works by Chalmers Johnson and Andrew Bacevich.