“A remarkable saga
of innovation and
survival and triumph.”
—Andre Agassi, New York Times
bestselling author of Open
Order your copy today—
on sale April 26
In this candid and riveting memoir, for the first time ever, Nike founder and CEO Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.
In 1962, fresh out of business school, Phil Knight borrowed $50 from his father and created a company with a simple mission: import high-quality, low-cost athletic shoes from Japan. Selling the shoes from the trunk of his lime green Plymouth Valiant, Knight grossed $8,000 his first year. Today, Nike’s annual sales top $30 billion. In an age of startups, Nike is the ne plus ultra of all startups, and the swoosh has become a revolutionary, globe-spanning icon, one of the most ubiquitous and recognizable symbols in the world today.
Watch the Shoe Dog book preview
“An extraordinary hero's journey, an epic tale of faith, unparalleled determination, excellence, failure, triumph, hard-earned wisdom, and love.”
—Lisa Genova, New York Times bestselling author of
Still Alice and Inside the O'Briens
“A great American story about luck, grit, know-how, and the magic alchemy of a handful of eccentric characters who came together to build Nike.”
—Abraham Verghese, author of Cutting for Stone
“A touching, highly entertaining adventure odyssey, with much to teach about innovation and creativity. . . . An inspiration for everyone with an unconventional dream.”
—Michael Spence, author of Cutting for Stone
"I’ve known Phil Knight since I was a kid, but I didn’t really know him until I opened this beautiful, startling, intimate book. And the same goes for Nike. I’ve worn the gear, with pride, but I didn’t realize the remarkable saga of innovation and survival and triumph that stood behind every swoosh."
“Phil Knight has . . . become one of the most important figures
of the history of sport. And his Nike dream is the envy of
our sporting and business world.”
—Bill Walton, author of Back from the Dead
Phil Knight is known for his signature personal philosophy.
Share a #Philism from #ShoeDog with your friends
*NO PURCHASE NECESSARY TO ENTER/WIN. Sweepstakes begins at 12:00 a.m. on April 12, 2016 and ends on April 26, 2016 at 11:59 p.m. EST. Open to legal residents of any 1 of the 50 United States and the District of Columbia who are at least 18 years old. Void where prohibited by law. Subject to full Official Rules. Odds of winning depend on # of eligible entries received. ARV of prizes: 21 hardcover editions of Shoe Dog at $29 each and 20 audio CDs estimated value $39.99; total approximate retail value of all prizes combined: $1408.80. Sponsored by Simon & Schuster, 1230 Avenue of the Americas, New York, NY 10020.